Strategic Priorities
The REALTORS® Association of Edmonton (RAE) is committed to helping our members succeed in an ever-changing real estate landscape. That’s why our 2025-2027 Strategic Plan is built on four key pillars:
Advance Professionalism
Advance Professionalism
This focus area emphasizes the importance of enhancing the skills, knowledge, and ethical standards of REALTORS®. By offering continuous professional development opportunities and upholding high standards of conduct, the REALTORS® Association of Edmonton aims to ensure that Members are recognized as trusted, competent professionals within the real estate industry and by the clients and communities they serve.
Build Member Confidence
Build Member Confidence
This area of focus involves fostering trust and loyalty between Members and the REALTORS® Association of Edmonton by consistently delivering helpful resources, support and advocacy. Ensuring transparency, clear communication, and responsiveness to Member needs will help reinforce confidence that the REALTORS® Association of Edmonton is reliable and dedicated to the success of its Members.
Service Excellence
Service Excellence
Providing superior services is critical to our Members’ success. This focus highlights the REALTORS® Association of Edmonton’s commitment to delivering support that exceeds Member expectations and creates positive, professional experiences at every level.
Collaborative Relationships
Collaborative Relationships
This strategic focus encourages building strong, mutually beneficial relationships with other organizations and stakeholders within the real estate sector. By embracing collaboration, the REALTORS® Association of Edmonton can both lead and participate in the evolution of the real estate industry for the benefit of our members and the public.
Our priorities are your priorities.
Through RAE’s new strategic plan, we are working to strengthen the profession, enhance member experiences, and drive long-term success.
For Our Members
With Our Stakeholders
For Our People
With Our Internal Systems
With Our Members’ Resources
Together, we will shape the future of real estate.
The RAE's strategic plan is guided by a clear set of focus areas designed to support the professional growth and success of our members. Under each focus area, the RAE's Board of Directors has identified strategic priorities aimed at empowering members, strengthening industry relationships and enhancing the overall member experience.