Together, we’re building the future of real estate.
The REALTORS® Association of Edmonton is here to support you. Our new strategic plan, ‘Foundations for the Futures’, is built to empower your success and address the realities of today’s real estate landscape.
Our Strategic Priorities
The real estate industry is changing faster than ever, and RAE is setting the stage for a stronger, more trusted real estate profession in Edmonton and beyond. Discover how RAE is shaping the future of real estate — for you.
The Voice of Local Real Estate
The RAE is also the voice of real estate in the Greater Edmonton Area, working closely with elected officials at all levels of government to fight for public policy that supports property ownership and a robust real estate market.
Message From Leadership
Our 2025-2027 Strategic Plan, Foundations for the Future, was built with one primary goal: to support our members at every stage of their careers. Whether delivering industry-leading tools, strong advocacy or championing professionalism, RAE is committed to ensuring every member has the resources they need to succeed.
Read the full message from 2025 RAE Board of Director Chair Darlene Reid to see how we’re turning strategy into action.
About The RAE
For nearly 100 years, the RAE has been serving the needs of REALTORS® living and working in the Greater Edmonton Area and beyond.
Our 5,000+ members help Albertans from all walks of life achieve the Canadian dream of property ownership. The RAE is also the voice of real estate in the Greater Edmonton Area, working closely with elected officials at all levels of government to fight for public policy that supports property ownership and a robust real estate market.
We’re proud to help our members succeed by offering cutting edge products and services including Paragon (RAE’s Multiple Listing Service®), professional education and enforcing a strict Code of Ethics and Standards of Business Practice. Our Members are also actively involved in surrounding communities through support for charities and not-for-profit organizations like the REALTORS® Community Foundation. Through the RAE’s support, the Community Foundation was able to provide a one-time $200,00 donation directed towards a Habitat for Humanity build in a North Edmonton community. In 2023/24, the Foundation donated $332,420 to local charities.
Helping Member Succeed
Supra Keybox System
%
Paragon®
%
MLS® Help Desk
%
Advocacy on behalf of REALTORS®
%
Enforcement of rules with REALTORS®
%
Communications with its members
%
Statistical Data
%
RAE Education & Professional Development Program
%
Commercial Services
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Together, we will shape the future of real estate.
The RAE's strategic plan is guided by a clear set of focus areas designed to support the professional growth and success of our members. Under each focus area, the RAE's Board of Directors has identified strategic priorities aimed at empowering members, strengthening industry relationships and enhancing the overall member experience.