Professionalism is a strategic priority at the RAE, and it starts with our Members. In this video, REALTORS® share what professionalism means to them and how it shapes their work.
Professionalism is more than a word. It’s a promise. A promise to show up with integrity, to serve with care, and to lead with purpose.
The Strategic Plan outlines four key areas of focus, and professionalism leads the way. It’s about raising the bar across the industry, supporting continuous learning and ensuring REALTORS® are equipped to meet the demands of a changing market. From ethical service to expert guidance, professionalism is what sets REALTORS® apart. It’s how we build trust, deliver value and shape the future of real estate.
But what does professionalism really mean to the people who live it every day? We asked Members to share their thoughts, in their own words. Their answers are honest, insightful and inspiring.
