Director Perspective – Darlene Reid
What makes a Strategic Plan actionable? We asked RAE’s Board of Directors to share their perspectives on the development of “Foundations for the Future.” In this video we hear from Board Chair Darlene Reid, a passionate advocate for professionalism and public trust,...

Director Perspective – Darlene Reid
What makes a Strategic Plan actionable? We asked RAE’s Board of Directors to share their perspectives on the development of “Foundations for the Future.” In this video we hear from Board Chair Darlene Reid, a passionate advocate for professionalism and public trust,...
Latest Posts
Director Perspective – Troy Paquette
What does member-first planning look like? We asked RAE’s Board of Directors to reflect on the development of “Foundations for the Future.” In the video above, hear from Troy Paquette, a broker who values strong customer service and transparency, as he shares what the...
Director Perspective – Sharon Gregresh
Why does collaboration matter in strategic planning? We asked RAE’s Board of Directors to share their thoughts on the new plan and how it reflects the needs of our industry. In the video above, hear from Sharon Gregresh, a seasoned contributor to past strategic plans,...
Director Perspective – Danelle Bolinski
What makes a Strategic Plan meaningful? We asked RAE’s Board of Directors to reflect on the development of “Foundations for the Future” and what it means for our members. In the video above, hear from Danelle Bolinski, a broker and long-standing committee member, as...
Director Perspective – Chris Hedstrom
What does professionalism really mean in real estate? We asked members of RAE’s Board of Directors to share their thoughts on the new Strategic Plan and how it supports REALTORS® in their day-to-day work. In the video above, hear from Chris Hedstrom, a former chair of...
Director Perspective – Art Kominek
What is a Strategic Plan, and why should it matter to you? We asked members of RAE’s Board of Directors to share their thoughts on the development of our new plan, and what it means for REALTORS® across the industry. In this video we hear from Art Kominek, a board...
Professionalism: What Does It Mean to You?
Professionalism is a strategic priority at the RAE, and it starts with our Members. In this video, REALTORS® share what professionalism means to them and how it shapes their work.Professionalism is more than a word. It’s a promise. A promise to show up with integrity,...
Introducing… Foundations for the Future
Introducing RAE’s New Strategic Plan: Foundations for the Future The real estate industry is evolving rapidly, and RAE is taking bold steps to ensure you have the support you need to succeed. Our new 2025-2027 Strategic Plan, Foundations for the Future, is built with...
Member Spotlight – Jennifer Desrosiers
What is a Strategic Plan, and why should you care? Well, we sat down with some of our very own members who took part in focus groups to find out. In the video above, hear firsthand from Jennifer Desrosiers, a RAE member in her third year of real estate, about why it...
Member Spotlight – Tim Willson
FOCUS ON PROFESSIONALISM "Professionalism in our industry is important because we need to be setting the bar high. For each other, not just so our work is easier, but also for the public. They need to have confidence that REALTORS® are professionals. That we work in...
Member Spotlight – Aaron Robinson
We chatted with members who participated in the Strategic Plan focus groups to understand what is most important to them, what they feel are the most essential issues addressed in the new plan and why having a strong Strategic Plan should matter to members. “A good...
Our Plan
At the RAE, our foundation has always been our ability to support members through shifting challenges and opportunities, helping you thrive in a dynamic real estate landscape. Our new plan, Foundations for the Future, builds on what we’ve achieved together.
Our Focus
There are four areas of focus highlighted in this plan. Elevating professionalism in our industry, building members’ confidence in the RAE, providing service excellence in every interaction and building collaborative relationships with industry partners.
Our Priorities
Foundations for the Future is guided by a clear set of strategic priorities organized into five different areas: For Our Members, With Our Stakeholders, For Our People, With Our Internal Systems and With Our Members’ Resources.
Together, we will shape the future of real estate.
The RAE's strategic plan is guided by a clear set of focus areas designed to support the professional growth and success of our members. Under each focus area, the RAE's Board of Directors has identified strategic priorities aimed at empowering members, strengthening industry relationships and enhancing the overall member experience.