Member Spotlight – Reuben Tucker

May 5, 2025 | For Our Members, Member Confidence, With Our Members' Resources

Participating in the member focus groups to develop the new Strategic Plan was important to Reuben because he had the opportunity to use his voice and advocate for the things he feels are important to RAE members and to his business. For Reuben, meeting members’ expectations, supporting them in their business, and focusing on professionalism are some of the top issues addressed in the new three-year plan.

“It was important to me to be part of creating this plan because I got to give my input. I got to say what I think other members would like or what I myself would like to see in my business.”

Foundations for the Future is a plan for REALTORS®, by REALTORS®. Download it to learn more about how the RAE is committed to your success.

Our Plan

At the RAE, our foundation has always been our ability to support members through shifting challenges and opportunities, helping you thrive in a dynamic real estate landscape. Our new plan, Foundations for the Future, builds on what we’ve achieved together.

Our Focus

There are four areas of focus highlighted in this plan. Elevating professionalism in our industry, building members’ confidence in the RAE, providing service excellence in every interaction and building collaborative relationships with industry partners. 

Our Priorities

Foundations for the Future is guided by a clear set of strategic priorities organized into five different areas: For Our Members, With Our Stakeholders, For Our People, With Our Internal Systems and With Our Members’ Resources.

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FOCUS ON PROFESSIONALISM "Professionalism in our industry is important because we need to be setting the bar high. For each other, not just so our work is easier, but also for the public. They need to have confidence that REALTORS® are professionals. That we work in...

Together, we will shape the future of real estate.

The RAE's strategic plan is guided by a clear set of focus areas designed to support the professional growth and success of our members. Under each focus area, the RAE's Board of Directors has identified strategic priorities aimed at empowering members, strengthening industry relationships and enhancing the overall member experience.