Member Spotlight – Jennifer Desrosiers

May 5, 2025 | For Our Members, Member Confidence, With Our Internal Systems, With Our Members' Resources

What is a Strategic Plan, and why should you care? Well, we sat down with some of our very own members who took part in focus groups to find out. In the video above, hear firsthand from Jennifer Desrosiers, a RAE member in her third year of real estate, about why it matters to her.

“As an organization, we need to have a direction and a place we want to strive to reach together. The Strategic Plan gives us something to go back to, when we need to define our beliefs, our values and our purpose as professionals… The plan is here to guide all of us and help us get to the next stage in this wonderful profession that we all want to be a part of — a framework for our shared vision, goals and beliefs — so we can all be the best we can be.

Find out for yourself how we’re driving impactful change and supporting our members in navigating the ever-changing landscape of real estate! Download Foundations for the Future and learn more about how we plan to get there.

Our Plan

At the RAE, our foundation has always been our ability to support members through shifting challenges and opportunities, helping you thrive in a dynamic real estate landscape. Our new plan, Foundations for the Future, builds on what we’ve achieved together.

Our Focus

There are four areas of focus highlighted in this plan. Elevating professionalism in our industry, building members’ confidence in the RAE, providing service excellence in every interaction and building collaborative relationships with industry partners. 

Our Priorities

Foundations for the Future is guided by a clear set of strategic priorities organized into five different areas: For Our Members, With Our Stakeholders, For Our People, With Our Internal Systems and With Our Members’ Resources.

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Together, we will shape the future of real estate.

The RAE's strategic plan is guided by a clear set of focus areas designed to support the professional growth and success of our members. Under each focus area, the RAE's Board of Directors has identified strategic priorities aimed at empowering members, strengthening industry relationships and enhancing the overall member experience.