Why does collaboration matter in strategic planning? We asked RAE’s Board of Directors to share their thoughts on the new plan and how it reflects the needs of our industry. In the video above, hear from Sharon Gregresh, a seasoned contributor to past strategic plans, as she shares what makes this one different.

Collaboration isn’t just a goal—it’s a mindset.

Sharon highlights how deeply members and leadership listened to one another during the planning process. She’s proud of how the plan puts professionalism, confidence, and collaboration at its core—and how it’s designed to evolve with member needs.

Learn how we’re leading with purpose and flexibility. Download Foundations for the Future and discover how RAE is building a plan that grows with you.

Our Plan

At the RAE, our foundation has always been our ability to support members through shifting challenges and opportunities, helping you thrive in a dynamic real estate landscape. Our new plan, Foundations for the Future, builds on what we’ve achieved together.

Our Focus

There are four areas of focus highlighted in this plan. Elevating professionalism in our industry, building members’ confidence in the RAE, providing service excellence in every interaction and building collaborative relationships with industry partners. 

Our Priorities

Foundations for the Future is guided by a clear set of strategic priorities organized into five different areas: For Our Members, With Our Stakeholders, For Our People, With Our Internal Systems and With Our Members’ Resources.

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Together, we will shape the future of real estate.

The RAE's strategic plan is guided by a clear set of focus areas designed to support the professional growth and success of our members. Under each focus area, the RAE's Board of Directors has identified strategic priorities aimed at empowering members, strengthening industry relationships and enhancing the overall member experience.