Director Perspective – Chris Hedstrom

Aug 19, 2025 | For Our Members, For Our People, Professionalism, With Our Members' Resources

What does professionalism really mean in real estate? We asked members of RAE’s Board of Directors to share their thoughts on the new Strategic Plan and how it supports REALTORS® in their day-to-day work. In the video above, hear from Chris Hedstrom, a former chair of the Technology Committee and a passionate advocate for ethics and leadership.

Professionalism isn’t optional… it sustains careers and credibility.

Chris believes that professionalism is the foundation of everything we do—from how we’re perceived by clients to how we collaborate with colleagues. The Strategic Plan reinforces this by aligning tools, leadership, and values to help REALTORS® thrive in a changing industry.

Find out how we’re raising the bar together. Download Foundations for the Future and explore how RAE is supporting REALTORS® with purpose and integrity.

Our Plan

At the RAE, our foundation has always been our ability to support members through shifting challenges and opportunities, helping you thrive in a dynamic real estate landscape. Our new plan, Foundations for the Future, builds on what we’ve achieved together.

Our Focus

There are four areas of focus highlighted in this plan. Elevating professionalism in our industry, building members’ confidence in the RAE, providing service excellence in every interaction and building collaborative relationships with industry partners. 

Our Priorities

Foundations for the Future is guided by a clear set of strategic priorities organized into five different areas: For Our Members, With Our Stakeholders, For Our People, With Our Internal Systems and With Our Members’ Resources.

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Together, we will shape the future of real estate.

The RAE's strategic plan is guided by a clear set of focus areas designed to support the professional growth and success of our members. Under each focus area, the RAE's Board of Directors has identified strategic priorities aimed at empowering members, strengthening industry relationships and enhancing the overall member experience.