For Our Members
Members are at the centre of our plan, and we are committed to their success. Our focus is on delivering the tools, resources and support that empower members to excel in their business. The RAE is also committed to the highest standards of professionalism and raising the bar across the industry.
Promote an environment of professionalism and mutual respect.
The RAE offers diverse professional development opportunities to serve your clients better and stay compliant. Our professional development offering includes CCIM for Commercial, NAR designations like Accredited Buyer Representative and Real Estate Negotiation Expert and essential training on contracts, FINTRAC, and legal compliance.
Effectively engage and communicate in a clear and timely manner.
The RAE is your resource for market, regulatory and industry information. Members can access content through various channels (e.g. email, web and social media), with timeliness and relevancy at the forefront.
Provide access to the data, tools, services, and education members need to succeed in their business.
The RAE will continue to provide access to dozens of tools to help members succeed like Paragon, ShowingTime, Supra Keybox, RAE Trends, Tech Helpline, Data Co Op, Cloud CMA, weekly and monthly market statistics. These tools save you time and money, and help you serve your clients better.
Support innovation with third-party providers while protecting data.
The RAE has a proud history of working with third-party providers to help our members stay ahead of the curve. Going forward, we will partner with third-party providers to generate new products and services to help members succeed.
Showcase and promote the value of our Members
The RAE will continue to run public relations campaigns (e.g. “Local REALTOR®, Local Knowledge” video campaign) on the value of using a REALTOR®. The RAE also supports CREA’s national advertising campaign highlighting the unique value that REALTORS® bring to every home transaction.
Member Satisfaction
We know how important MLS® is to your business and that’s why we are working to make it even better. Member satisfaction ratings for the RAE’s MLS® System (Paragon) continue to climb – with a satisfaction rating of 74% in 2024, compared to 66%
in 2023.
Together, we will shape the future of real estate.
The RAE's strategic plan is guided by a clear set of focus areas designed to support the professional growth and success of our members. Under each focus area, the RAE's Board of Directors has identified strategic priorities aimed at empowering members, strengthening industry relationships and enhancing the overall member experience.