Director Perspective – Darlene Reid

Aug 19, 2025 | Collaborative Relationships, For Our Members, Member Confidence, Professionalism, With Our Stakeholders

What makes a Strategic Plan actionable? We asked RAE’s Board of Directors to share their perspectives on the development of “Foundations for the Future.” In this video we hear from Board Chair Darlene Reid, a passionate advocate for professionalism and public trust, as she reflects on the plan’s clarity and impact.

“Confidence builds alignment, and alignment drives results.“

Darlene believes that when members trust the direction of the plan, they engage with it—and that engagement leads to real outcomes. She’s most excited about the plan’s focus on raising the bar for professionalism and building public confidence in the REALTOR® brand.

Explore how we’re creating alignment and driving results. Download Foundations for the Future and see how RAE is helping REALTORS® thrive in a competitive market.

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Our Plan

At the RAE, our foundation has always been our ability to support members through shifting challenges and opportunities, helping you thrive in a dynamic real estate landscape. Our new plan, Foundations for the Future, builds on what we’ve achieved together.

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Our Focus

There are four areas of focus highlighted in this plan. Elevating professionalism in our industry, building members’ confidence in the RAE, providing service excellence in every interaction and building collaborative relationships with industry partners.

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Our Priorities

Foundations for the Future is guided by a clear set of strategic priorities organized into five different areas: For Our Members, With Our Stakeholders, For Our People, With Our Internal Systems and With Our Members’ Resources.

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Director Perspective – Troy Paquette

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What does member-first planning look like? We asked RAE’s Board of Directors to reflect on the development of “Foundations for the Future.” In the video above, hear from Troy Paquette, a broker who values strong customer service and transparency, as he shares what the...

Director Perspective – Sharon Gregresh

Aug 19, 2025 | Collaborative Relationships, For Our Members, Professionalism, With Our Internal Systems, With Our Stakeholders

Why does collaboration matter in strategic planning? We asked RAE’s Board of Directors to share their thoughts on the new plan and how it reflects the needs of our industry. In the video above, hear from Sharon Gregresh, a seasoned contributor to past strategic plans,...

Director Perspective – Danelle Bolinski

Aug 19, 2025 | For Our Members, Member Confidence, Professionalism, With Our Members' Resources

What makes a Strategic Plan meaningful? We asked RAE’s Board of Directors to reflect on the development of “Foundations for the Future” and what it means for our members. In the video above, hear from Danelle Bolinski, a broker and long-standing committee member, as...

Together, we will shape the future of real estate.

The RAE's strategic plan is guided by a clear set of focus areas designed to support the professional growth and success of our members. Under each focus area, the RAE's Board of Directors has identified strategic priorities aimed at empowering members, strengthening industry relationships and enhancing the overall member experience.