Introducing RAE’s New Strategic Plan: Foundations for the Future

The real estate industry is evolving rapidly, and RAE is taking bold steps to ensure you have the support you need to succeed.

Our new 2025-2027 Strategic Plan, Foundations for the Future, is built with one goal: empowering REALTORS® like you.

This plan focuses on:

  • Raising the bar for professionalism
  • Strengthening member confidence
  • Delivering exceptional service
  • Elevating the REALTOR® voice

We’re committed to delivering the tools, advocacy and services you need to thrive in an ever-changing market.

Foundations for the Future is a plan by REALTORS® for REATORS®.

Have feedback? Email us at communications@therae.com.

Our Plan

At the RAE, our foundation has always been our ability to support members through shifting challenges and opportunities, helping you thrive in a dynamic real estate landscape. Our new plan, Foundations for the Future, builds on what we’ve achieved together.

Our Focus

There are four areas of focus highlighted in this plan. Elevating professionalism in our industry, building members’ confidence in the RAE, providing service excellence in every interaction and building collaborative relationships with industry partners. 

Our Priorities

Foundations for the Future is guided by a clear set of strategic priorities organized into five different areas: For Our Members, With Our Stakeholders, For Our People, With Our Internal Systems and With Our Members’ Resources.

Latest Posts

Professionalism: What Does It Mean to You?

Professionalism: What Does It Mean to You?

Professionalism is a strategic priority at the RAE, and it starts with our Members. In this video, REALTORS® share what professionalism means to them and how it shapes their work.Professionalism is more than a word. It’s a promise. A promise to show up with integrity,...

Member Spotlight – Tim Willson

Member Spotlight – Tim Willson

FOCUS ON PROFESSIONALISM "Professionalism in our industry is important because we need to be setting the bar high. For each other, not just so our work is easier, but also for the public. They need to have confidence that REALTORS® are professionals. That we work in...

Together, we will shape the future of real estate.

The RAE's strategic plan is guided by a clear set of focus areas designed to support the professional growth and success of our members. Under each focus area, the RAE's Board of Directors has identified strategic priorities aimed at empowering members, strengthening industry relationships and enhancing the overall member experience.